Every business in New Zealand should have a YouTube channel
Manawatū Business Chamber’s YouTube Channel is optimised with their branding, description, website and social media links. It is setup for SEO and looking professional. All it needs now is some video content. Watch this space…
If your business or organisation doesn’t have a YouTube channel yet, you’re missing one of the most powerful and cost effective marketing tools available today.
Many New Zealand businesses invest time and money into websites, social media, and digital advertising, but overlook one of the world’s largest platforms for building trust and attracting new customers.
At Briclops, we believe every business should have a professional YouTube channel. It isn’t just a place to upload videos; it’s an opportunity to showcase who you are, what you do, and why people should choose and trust your business.
Why your business needs a YouTube channel
YouTube is the world’s largest video platform and one of the biggest search engines on the internet. Millions of people use YouTube every day to learn about products, services and businesses before making purchasing decisions.
Think about the last time you wanted to know more about a company. Did you visit their website? Check their social media pages? Search Google, AI or YouTube for reviews or videos?
Your customers are doing exactly the same thing.
Having a YouTube channel for your business gives potential clients another way to discover your organisation and learn more about what you offer and how you go about conducting your business. It allows people to connect with your brand long before they send an enquiry or pick up the phone.
Video builds trust faster than text
People do business with sole traders and companies they trust.
Video is one of the best ways to build that trust because it puts a face to your brand. Your audience can hear your voice, see your team in action, and gain confidence that you’re the right choice for their needs.
A business YouTube channel can help you showcase:
Customer testimonials
Company introductions
Event highlights
Educational and informational content
Product or service demonstrations
Interviews and presentations
Behind-the-scenes videos
Frequently asked questions
Community involvement and sponsorships.
Every video becomes another opportunity to demonstrate your expertise and reinforce your brand.
YouTube Helps People Find Your Business Online
Many people don’t realise that YouTube is also a search engine.
Potential customers regularly search for:
Local businesses and services
Industry advice and information
Product demonstrations
Event videos
Training and educational content
Company profiles
Reviews and testimonials.
When your videos are properly titled with a video description, they can appear in both YouTube and Google search results. That means a well-managed YouTube channel can significantly improve your online visibility.
If someone searches for the services you provide, wouldn’t it be great if they discovered your business through a professional video?
Video marketing for businesses isn’t just a trend. It’s become an essential part of building a strong online presence.
Your Videos Should Work Harder for Your Business
Many businesses upload videos directly to social media platforms and stop there.
The problem is that social media posts have a very short lifespan. Within a few days, your carefully produced video has usually disappeared beneath newer content. YouTube is different.
Videos uploaded to YouTube can continue attracting viewers for months or even years. They remain searchable and accessible whenever someone wants to learn more about your business.
A YouTube channel becomes your organisation’s video library that is available anywhere the internet is.
Every video you create becomes a long-term investment in your online marketing.
YouTube and Your Website Are the Perfect Combination
Your website is often the first impression people have of your business. Video can make that impression even stronger.
Embedding YouTube videos on your website provides several benefits:
Faster website performance compared with hosting large video files yourself.
Professional video playback on desktop and mobile devices.
Improved engagement from website visitors.
Additional opportunities for people to discover your other videos.
Easy sharing across social media and email marketing campaigns.
If you’ve already invested in professional video production, your website should be making the most of that content.
Your YouTube channel and website should work together to build credibility and encourage enquiries.
You Don’t Need Thousands of Subscribers
One of the biggest myths about YouTube is that you need a large audience for it to be worthwhile. You don’t need to.
Your YouTube channel isn’t about becoming an internet celebrity. It’s about becoming visible, credible and trusted. I’ve set up a few YouTube channels for individuals wanting to expand their reach for their personal brand. They are not going viral, but they are getting the views.
If ten potential clients watch your videos before deciding to contact you, that’s ten highly valuable viewers.
For most businesses, attracting the right audience is far more important than attracting a large audience.
A professional YouTube presence helps people feel confident about choosing your business.
Professional YouTube Channel Setup Services
Setting up a YouTube channel properly involves much more than uploading a few videos.
A professional business YouTube channel should include:
Custom channel branding
Optimised channel descriptions
Professional thumbnails
Organised playlists
Search-friendly titles and descriptions
Website integration
Consistent branding to match your other online platforms.
When managed well, your YouTube channel becomes another valuable marketing asset for your organisation.
Let Briclops Set Up Your YouTube Channel
Whether you’re a sole trader or company that is well established or a new business just starting out, YouTube offers an incredible opportunity to grow your online presence and build trust with your audience.
At Briclops, we can help you:
Set up your business YouTube channel.
Design your channel branding and artwork to match your online presence.
Upload and optimise your videos for search.
Organise playlists and content categories.
Embed videos onto your website.
Develop a video content strategy.
Produce professional video content for your channel.
If you’re already creating video content, it’s time to make it work harder for your organisation.
Your next customer could be searching for your services right now. Make sure they can find you.
If you’d like a professional looking YouTube channel for your business, we’d love to help. Contact Briclops today and let’s create the best view of your world. Get in touch with Briclops to get you set up.
"If you want to be found and increase the click through, then get on YouTube to show why your customers should trust you!”
