Live Streaming: Attending your event from anywhere

Live stream setup for the NZSS Canoe Polo Championship at Hokowhitu Lagoon, Palmerston North.

What is Live Streaming?

Have you ever wished to expand the reach of your event beyond the physical venue? In today’s digital age, live streaming has become a game-changer, allowing you to connect with audiences all over the world. Let’s explore what live streaming is, how it works, and why it’s essential for your events.

The Basics of Live Streaming

At its core, live streaming is the process of transmitting video and audio content in real-time (live) over the internet. Unlike traditional video, which is recorded and edited before being shared to an audience, live streaming (similar to live TV) allows for immediate viewing. Whether it’s a performance, a conference, or sports event, viewers can watch as it happens, creating a sense of urgency and excitement.

How is this different from free-to-air TV?

Over-the-air TV broadcasting requires the use of larger infrastructure (broadcasting towers & equipment) and is subject to regulatory compliance, available air time, and higher costs. While live streaming offers a more accessible and flexible way to reach your audience, allowing anyone with an internet connection and a viewing device to participate from anywhere in the world!

Why you should Go Live

Live streaming opens the door to a world of possibilities. For event organisers, it means increased attendance without the limitations of physical space. Your audience can participate from anywhere they have an internet connection — be it their living room, office, or even while travelling. This not only boosts engagement but also enhances your event's visibility, allowing you to reach new audiences in other countries. Plus, recorded live streams can be repurposed and edited for long and short form video content, giving you even more value from your production long after the live stream has ended.

Create an Interactive and Immersive Event

One of the standout features of live streaming is the ability to interact with viewers in real-time. Through live chats, Q&A sessions, and polls, you can create a more immersive experience. This engagement can significantly enhance the connection between presenters and audiences, making everyone feel part of the action. Imagine your viewers asking questions during a live panel discussion from anywhere in the world—this interactive component transforms a standard event into an engaging experience.

Is the stream actually Live?

The short answer is yes, with a very small delay. The video is live in the sense that it is not recorded and edited before being put online for your audience to view. However, a slight delay of a few seconds may occur because the video needs to be compressed and encoded before being uploaded to an internet live streaming platform (YouTube, Instagram, Facebook, LinkedIn, Microsoft Teams, Zoom, etc.) for distribution. Once uploaded, the viewer’s device needs to decompress and decode the data to watch the video. This video data process can be affected by internet bandwidth and connection speeds, the live streaming platform's performance, and the device's encoding and decoding processing speeds. Essentially, the better the internet connection we can secure at your venue, the more reliable the live stream will be.

Briclops can Live Stream your Event

At Briclops, we specialise in making your live streaming experience seamless. We understand the technicalities involved in capturing live events, from setting up high-definition cameras and ensuring crystal-clear audio. The gear we use is broadcast quality, professional video production equipment. Our team works closely with you to create a custom live stream that reflects the essence of your event. We handle all the behind-the-scenes details, so you can focus on delivering an outstanding performance. With our expertise, we’ll help you engage your audience and expand your reach, making every event a bigger success.

Conclusion

In a world that’s becoming increasingly digital, live streaming is no longer just a nice-to-have; it’s essential for any event planner or performer looking to maximise their audience and sales. By embracing this technology, you not only enhance the experience for your attendees but also create lasting connections with those who may not be able to join your event in person. Collaborating with Briclops means your live stream production will be handled professionally leaving you to focus on what you do best.

If you want to see the different event types we live stream then head over to our services page, or get in touch if you are you ready to Go Live!

"If your audience attendance is taking a dive, then get Briclops to stream your next event live!”